Learning About the Graphic Design Industry, Part 1.

Why Should You Hire a Graphic Designer?

There are a ton of reasons why you can go at it on your own, but I want you to take a minute and really think about why you started your business? Do you really want to do it all? Or do you want to provide your clients/customers with the best possible product/service that you can offer? Read on for some of the best reasons to hire a graphic designer!

When we start our own business, the reality is the branding/logo is the first place people cut corners. They go cheap, but this actually will cost you more money down the road because of the kind of first impressions your company will make.

Sure, you can get someone to design you a logo for $50, but that’s just it. It’s a logo. But that’s another topic for down the road.

First Impressions

When you hire a professional graphic designer, you’re more than likely going to make a good first impression, and that’s usually your only chance to make that one impression on a potential client.

Looks Professional

Someone is going to hire you because your website, your brand, your email all looks professional. Everything is unified, and they will think to themselves, “This business has got their stuff together!” Which makes them more inclined to buy your product or service.

Fresh Perspective

You know how someone would say you’re too close to the project. That’s often the case for any person, you’re super passionate about your business but you have a hard time seeing beyond that. I will admit to you that it is so hard to design for myself! I still do it, but I am always asking for feedback and insight to ensure that I’m making the right kind of moves.

Bringing on a professional graphic designer will give you a fresh perspective. They’ll be able to work closely with you and develop the vision you’ve had all along. And it’ll probably look even better than you envisioned!

Saves Time

You’ve probably already got a lot on your plate with your business. Why not bring someone in that can get the design done in a fraction of the time that you would be able to do it.

Get It Done Right!

Yep, Get it done right. If you spend time designing something and send it to the printer. And it comes back all wrong, you’ll be spending more money on fixing the mistakes that you made because there are things that you didn’t know you needed to do/know. With a designer in your back pocket, you’ll be ensured that things will be done right the first time.

So to sum it up, hiring a professional designer will save you time, money and your sanity in the long run.


Erin Perkins