Learning About the Graphic Design Industry, Part 2.

Things to Keep in Mind When Looking to Hire a Graphic Designer

You’re ready to hire a designer! You’ve got the list of questions in hand… but how do you know if you’re bringing on the right graphic designer for you.

If you’re a small business owner, you’ll likely want to go with a freelance graphic designer versus an agency as that can get really expensive since they have higher overhead cost.

Here are some things that you want to look at based on the job you’re hiring them for.

Does the graphic designer have experience?

A designer that has experience will be able to meet your needs and be able to execute your project. Knowing exactly what you’re hiring the graphic designer for, for instance, whether you need someone to do animation or develop your brand. This will help you eliminate who you want to talk with.

Look at their portfolio!

Looking at their portfolio will let you know whether they fall into your aesthetic, or what area of graphic design they are most skilled in. It also gives you the opportunity to see the kind of clients they’ve worked with.

Past client testimonials

These are so important, getting testimonials from past clients allow you to get a better idea of how the designer worked with the client and also validates their credibility.

Project Costs

Going cheaper is not necessarily the best plan, as everyone wants to save money. But if you’re stuck deciding between 2 top-notch designers, and you really like them both. You may want to ask them to break down the project costs, and this will let you compare what you’ll be paying for. Additionally, please do not ask them to do a quick project for free so you can determine which designer to go with.


You may be only working with your designer remotely. But you do want to work with someone that will communicate effectively with you throughout the project. During the interview/hiring process, pay attention to the way the designer responds and how they communicate. This will give you insight on whether or not they’d mesh well with you during the actual project.

These are just a few things that should help you figure out who you may want to bring on to your project. Another thing I’ve found that has helped me is to talk with my potential clients via Zoom/Skype. This really lets them get to know my personality a lot more and it often is a great way to tell whether or not you will get along on the project!

Erin Perkins