Step 3: Your Colors!
This is probably my favorite part! Whenever someone asks me what my favorite color is. I have trouble answering and often respond with this answer: The colors of the rainbow! Because I really do love color! I'm not afraid of it! When I worked in the corporate industry, my work uniform was basically bright color pants with a bright color blouse! Some days you'd see me with bright yellow pants and a bold royal blue blouse! Other days I'd wear white with a HOT PINK top! Even my shoes are colorful! I love the light pink vans I own, even the rose gold ones! and I even have a fun pair of mustard heels! I have no fear when it comes to color! But I know, not everyone is like me! So let's help you figure out what colors will work for you and your brand!
What colors are your favorites? What do you frequently wear? What colors do you have in your home?
Maybe you have a color that you absolutely love but don’t really use it all that often.
Most brands have 2-3 main colors, 2 accent colors
Sample color combinations:
Black, Gray, White with a Pop of Color!
Shades of one color
Don’t feel obligated to pick 5 colors. If you find a blue you love and only want to use that, along with the standard black and white, then do that. You can always use the tint of that blue to add a bit of variety.
You can use Pinterest to search for color combinations by using keywords of the colors you definitely want to include. If you’re just not sure which color you want to use at all, I like using coolors.co to have it randomly generate a color palette for me!
Additionally, you are going to want to tie in your values to the color scheme that you pick. However, the meaning of each color is really open to interpretation. Red could mean passion or it brings on hunger. You can also reference the Color Psychology Website to dive further into the meaning of each color to ensure they complement your values!
Once you’ve got your colors selected, we’re ready to dive into figuring out what you want your brand to look and feel like!